Advanced Email Marketing Certification Training

Course Overview

This Advanced Email Marketing Course covers advanced marketing strategies and guides in creating effective advertisements to promote a product or service, request business, solicit sales/donations, and build loyalty, trust, and brand awareness.

What you'll learn

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  • Learn Research
  • Collect Usefull Data
  • Requirement Analysis Phase
  • Market competent Skills
  • Problem Solving Skills
  • Model Implementation Skills
  • Building or Developing Phase
  • Presenting and Testing Skills

    Course Includes:

  • 7+ hours on-demand video
  • 7+ articles
  • 20+ downloadable resources
  • Full access
  • Access on mobile and TV
  • Certificate of completion

Benefits

Whether you work for a small company, a large corporate or from home, a computer will be one of the first pieces of office equipment you’re going to need. And they comes in different forms, such as laptops and desktops. Computer skills are a valuable addition to any employee’s personal portfolio. Upskilling and polishing your computer literacy can greatly increase your desirability to employers. This is the perfect opportunity to take on roles you might not have previously considered. As an employer, motivating your employees to become computer literate will increase productivity and also stave off problems that can cost time and significant amounts of money. Many companies have started to depend upon computerised technology to get work done. Which is why computer skills have become increasingly important. Having the necessary and basic computer course knowledge will put you a step ahead of others. You’ll have a big advantage over those who aren’t computer literate. It’s for this specific reason that many schools and tertiary institutions encourage students to complete basic computer studies. Here are three reasons why being computer literate is beneficial in the workplace.

Helping professionals thrive, not just survive

Learning — Blended to Perfection

Learning — Blended to Perfection

Learning — Blended to Perfection

Course Inquiry

Designation

Annual Salary

Hiring Companies

Training Options

SELF-PACED LEARNING

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  • Lifetime access to high-quality self-paced eLearning content curated by industry experts
  • 4 hands-on projects to perfect the skills learnt
  • 2 simulation test papers for self-assessment
  • 24x7 learner assistance and support

BLENDED LEARNING

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  • Everything in Self-Paced Learning, plus
  • 90 days of flexible access to online classes
  • Live, online classroom training by top instructors and practitioners
  • 24x7 learner assistance and support

CORPORATE TRAINING

  • Blended learning delivery model (self-paced e-learning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support
  • 24x7 learner assistance and support

Course Curriculum

Eligibility

This course is best suited for those who want to leverage email as a marketing tool, including business owners and entrepreneurs, internet marketers, affiliate marketers, bloggers, and marketing and business development professionals who want more traffic, sales, and conversions.?

Pre-requisites

Although not required, it?? ideal if participants complete the Email Marketing Foundations course before opting for this course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.

Course Content

Lesson 01 - Course Introduction
1.01 Course Introduction
Lesson 02 - Introduction to Advanced Email Marketing
2.01 Introduction to Advanced Email Marketing
2.02 Introduction to Email Marketing
2.03 Increasing Value of Email in Marketing
2.04 Identifying the Email Sender
2.05 Key Takeaways
Knowledge Check
Lesson 03 - Write Better Subject Lines
3.01 Write Better Subject Lines
3.02 The Critical Importance of the Subject Line
3.03 Deciding Subject Line Length
3.04 Subject Line Wording Improves Performance
3.05 Words in the Subject Line-Actions, Promises and Outcomes
3.06 Industry Examples
3.07 Key Takeaways
Knowledge Check
Lesson 04 - Develop Emails that Drive Results
4.01 Develop Emails that Drive Results
4.02 Critical Email Design Factors
4.03 Utilize and Optimize Preheader, Headline, and Call-to-Action
4.04 Understand Color Contrast and White Space
4.05 Create Readable, Actionable Text
4.06 Utilize Mobile-Responsive Emails
4.07 Key Takeaways
Knowledge Check
Lesson 05 - Optimize Your Email Content
5.01 Optimize Your Email Content
5.02 Create Great Content
5.03 Develop a Brand Voice and Strategy
5.04 Benefits of Using Images in Email
5.05 Integrate Video for Higher Engagement
5.06 Use Email with Other Digital Channels
5.07 Key Takeaways
Knowledge Check
Lesson 06 - List Management Strategies
6.01 Subscriber List Management Strategies
6.02 Issues of Subscriber Consent to Send Emails
6.03 List is a Business Asset
6.04 Manage Churn Rate and Improve
6.05 Understand Personalization
6.06 Utilize Recognition and Rewards
6.07 Key Takeaways
Knowledge Check
Lesson 07 - Automating Your Emails
7.01 Automating Your Emails
7.02 The Demonstrated Value of Automated Emails
7.03 Get Started with Welcome Emails
7.04 Understand Date-Based Triggers
7.05 Understanding Action and Event Triggers
7.06 Key Takeaways
Knowledge Check
Lesson 08 - Create Optimal Landing Pages
8.01 Create Optimal Landing Pages
8.02 The Purpose of Landing Pages
8.03 Types of Landing Pages
8.04 Landing Page Design and Layout
8.05 Human Factors in Landing Page Design
8.06 Consistency in Message
8.07 Optimize Call-to-action and Lead Capture
8.08 Key Takeaways
Knowledge Check
Lesson 09- Create an Email Campaign Checklist
9.01 Create an Email Campaign Checklist
9.02 Email Preflight Strategy
9.03 Create a Preflight Review Checklist
9.04 Test Your Emails
9.05 Timing Strategies for Email Campaigns
9.06 Key Takeaways
Knowledge Check
Lesson 10 - GDPR for Digital Marketers
10.01 Overview
10.02 Implications of GDPR
10.03 Email Marketing and GDPR
10.04 Audit and Review for GDPR
Knowledge Check

Course Training Session FAQ'S

IT Nuggets Online is a progressive IT company engaged in creating eye-grabbing computer-based content in English, for the benefit of students. we offer learning process that blends texts, visuals, animation, video clips, and sound to give a complete learning experience to students.
Everyone Take an Online Classes in Your Flexible Times.
Yes, You Can Enroll More Than Courses.
After Meeting the Certification Criteria Explained By Instructor which will be contain some quiz and hands on exercise then definitely you will get certification.