Advanced Pay Per Click (PPC) Certification Training

PPC Course Overview

Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.

What you'll learn

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  • Learn Research
  • Collect Usefull Data
  • Requirement Analysis Phase
  • Market competent Skills
  • Problem Solving Skills
  • Model Implementation Skills
  • Building or Developing Phase
  • Presenting and Testing Skills
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    course includes:

  • 7+ hours on-demand video
  • 7+ articles
  • 20+ downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion


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Learning — Blended to Perfection

Learning — Blended to Perfection

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  • Lifetime access to high-quality self-paced eLearning content curated by industry experts
  • 4 hands-on projects to perfect the skills learnt
  • 2 simulation test papers for self-assessment
  • 24x7 learner assistance and support


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  • Everything in Self-Paced Learning, plus
  • 90 days of flexible access to online classes
  • Live, online classroom training by top instructors and practitioners
  • 24x7 learner assistance and support
Classes starting from:-
  • Go With: Weekend Class
  • Go With: Weekend Class


  • Blended learning delivery model (self-paced e-learning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support
  • 24x7 learner assistance and support

PPC Course Curriculum


PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, Digital Marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, entrepreneurs, and business owners.


There are no prerequisites for this PPC Certification training. However, basic Digital Marketing knowledge is recommended.

Course Content

Course Introduction
0.01 Course Introduction
Lesson 01 - Psychology of Search
1.01 Introduction
1.02 The Search Process
1.03 How an Advertiser Fits into the Search Process
1.04 Key Takeaways
Knowledge Check
Lesson 02 - Buying Funnel
2.01 Introduction
2.02 Understanding The Buying Funnel
2.03 Target Users throughout the Funnel
2.04 Channels to Leverage throughout the Buying Funnel
2.05 Key Takeaways
Knowledge Check
Lesson 03 - Understanding Keyword Organization
3.01 Introduction
3.02 How Keywords Change During the Buying Funnel
3.03 Types of Keywords
3.04 Identify the Primary Searcher
3.05 Key Takeaways
Knowledge Check
Lesson 04 - Keyword Match Types
4.01 Introduction
4.02 Difference Between Semantic and Syntactic Match Types
4.03 Using Syntactic Match Types Phrase Match
4.04 Using Semantic Match Types
4.05 Key Takeaways
Knowledge Check
Lesson 05 - Negative Keywords and Managing Search Terms
5.01 Introduction
5.02 Search Terms used to Trigger your Keywords
5.03 Negative Keyword Match Types Function
5.04 How to Use Negative Keywords Throughout your Account
5.05 N-Gram Analysis
5.06 Key Takeaways
Knowledge Check
Lesson 06 - Keyword Research
6.01 Introduction
6.02 Examine the Website for Keywords and Keyword Ideas
6.03 Utilize the Analytics for Keyword Ideas
6.04 Utilize Google Keyword Planner Tool to Gain Keyword Ideas
6.05 Key Takeaways
Knowledge Check
Lesson 07 - Creating Compelling Ads
7.01 Introduction
7.02 Understand Ad Components
7.03 Where to Send Traffic
7.04 Features and Benefits
7.05 Create a Call-to-Action
7.06 Craft Ads That Match the Buying Cycle
7.07 Key Takeaways
Knowledge Check
Lesson 08 - Advanced Ad Features
8.01 Introduction
8.02 Dynamically Customize Ads
8.03 Prequalify a B2B Audience
8.04 Ensure Your Ads Are Complete
8.05 Key Takeaways
Knowledge Check
Lesson 09 - Ad Testing
9.01 Introduction
9.02 Types of Ad Testing
9.03 Single and Multi Ad Group Testing
9.04 Testing Metrics and Data
9.05 Key Takeaways
Knowledge Check
Lesson 10 - Ad Extensions
10.01 Introduction
10.02 Meaning of Ad Extensions
10.03 Utilize Informational Extensions
10.04 List Additional Options to Interact with Your Business
10.05 Create Special Promotions and Prices for Ads
10.06 Use Additional Options
10.07 Key Takeaways
Knowledge Check
Lesson 11 - Campaign Types Budget and Reach
11.01 Introduction
11.02 Choosing the Appropriate Campaign Type
11.03 Selecting the Right Networks for Your Ads
11.04 Setting and Controlling Your Budgets
11.05 Exploring Other Settings
11.06 Key Takeaways
Knowledge Check
Lesson 12 - Location and Language Targeting
12.01 Introduction
12.02 Choosing the Locations for Your Ads
12.03 Using Advanced Location
12.04 Selecting the Appropriate
12.05 Key Takeaways
Knowledge Check
Lesson 13 - Introduction to Audience Types
13.01 Introduction
13.02 The Remarketing Process
13.03 Customer Match with CRM Data
13.04 Expand Audiences with Similar Lists
13.05 Target Users with In-Market and Affinity Audiences
13.06 Demographic Targeting Options
13.07 Key Takeaways
Knowledge Check
Lesson 14 - How to Segment Data and Create Lists
14.01 Introduction
14.02 Segment your data
14.03 Creating a Remarketing List
14.04 Creating Customer Match
14.05 Key Takeaways
Knowledge Check
Lesson 15 - Using the Audience Lists to Reach Customers
15.01 Introduction
15.02 Comparing Targeting and Observation
15.03 Using Audience Bid Modifiers
15.04 Analyzing Customer Data Using Audience Insights
15.05 Key Takeaways
Knowledge Check
Lesson 16 - Introduction to the Display Network
16.01 Introduction
16.02 Understanding the Targeting Options
16.03 Listing the Display Ad Formats
16.04 Choosing the Targeting Method Based on the Funnel
16.05 Key Takeaways
Knowledge Check
Lesson 17 - Display Targeting Options
17.01 Introduction
17.02 Contextual Targeting
17.03 Placement Targeting
17.04 Layered Targeting
17.05 Blocking Inappropriate Content
17.06 Key Takeaways
Knowledge Check
Lesson 18 - Display Ad Formats
18.01 Introduction
18.02 Create Effective Responsive Ads
18.03 Upload Image Ads
18.04 When to Use Image and Responsive Ads
18.05 Key Takeaways
Knowledge Check
Lesson 19 - Setting And Measuring Goals
19.01 Introduction
19.02 Setting Goals
19.03 Measuring Goals
19.04 Attribution Methods
19.05 Key Takeaways
Knowledge Check
Lesson 20 - Bidding and Attribution
20.01 Introduction
20.02 Choose a Bid Method
20.03 Automate Manual Bidding
20.04 Apply Bid Modifiers
20.05 Key Takeaways
Knowledge Check
Lesson 21 - Reporting and Testing
21.01 Introduction
21.02 Customize the Interface
21.03 Create Reports and Dashboards
21.04 Click Fraud
21.05 Drafts and Experiments
21.06 Key Takeaways
Knowledge Check
Lesson 22 - Ad group organization
22.01 Introduction
22.02 Create Tightly Themed Ad Groups
22.03 Bulk Ad Group Creation
22.04 Key Takeaways
Knowledge Check
Lesson 23 - Campaign Organization
23.01 Introduction
23.02 When to Create Seperate Campaigns
23.03 Organize Campaigns Based on the Goals
23.04 Process of Account Organization
23.05 Key Takeaways.mp4
Knowledge Check
Lesson 24 - Working with Multiple Accounts
24.01 Introduction
24.02 Working with Google Ads Manager
24.03 Managing Multiple Users Account Access
24.04 Making Bulk Changes with the Google Ads Editor
24.05 Key Takeaways
Knowledge Check
Lesson 25 - Introduction to Quality Score
25.01 Introduction
25.02 How Ad Rank Functions
25.03 The Quality Score Factors
25.04 Difference between Visible vs Auction Quality Scores
25.05 Key Takeaways
Knowledge Check
Lesson 26 - Working with Quality Score
26.01 Working with Quality Score
26.02 Assess Quality Score Data
26.03 Improving Your Quality Score
26.04 Using Impression Share
26.05 keytakeaway
Knowledge Check
Lesson 27 - Quality Score Diagnosis and Pivot Tables
27.01 Introduction
27.02 Downloading Quality Score Data
27.03 Creating Pivot Tables
27.04 Key Takeaways
Knowledge Check
Lesson 28 - Setting Up Your PPC Strategy
28.01 Introduction
28.02 Plan and conduct a strategic Interview
28.03 Create a Maketing Plan
28.04 Create a checklist to ensure Completion
28.05 Key takeways
Knowledge Check
Lesson 29 - Creating Your Account
29.01 Introduction
29.02 Implementing Account Tracking
29.03 Planning Account Creation
29.04 Create the Account
29.05 Key Takeaways
Knowledge Check
Lesson 30 - Managing Your Account
30.01 Introduction
30.02 Operate an Active Campaign to Keep It on Target
30.03 Refine the Campaigns Targets
30.04 Manage a Long-Term PPC Account
30.05 Key Takeaways
Knowledge Check
Lesson 31 - Shopping and Video Campaigns
31.01 Introduction
31.02 Create a Shopping Campaign
31.03 Create a Video Campaign
31.04 Key Takeaways
Knowledge Check
Lesson 32 - Automation and Other Tools
32.01 Introduction
32.02 Automating Your Google Ads Account
32.03 Other Tools Required for Automation
32.04 Key takeways
Knowledge Check

Course Training Session FAQ'S

IT Nuggets Online is a progressive IT company engaged in creating eye-grabbing computer-based content in English, for the benefit of students. we offer learning process that blends texts, visuals, animation, video clips, and sound to give a complete learning experience to students.
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Yes, You Can Enroll More Than Courses.
After Meeting the Certification Criteria Explained By Instructor which will be contain some quiz and hands on exercise then definitely you will get certification.