Digital Strategy for Brand Marketing Course

Course Overview

In this course, you'll get familiar with the RACI matrix, brand value proposition, top channels to express your brand and key performance indicators for a brand. It will help you to build brands for startups and multi-brand companies, come up with marketing strategies, plan and execute branding campaigns and successfully manage it.

What you'll learn

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  • Learn Research
  • Collect Usefull Data
  • Requirement Analysis Phase
  • Market competent Skills
  • Problem Solving Skills
  • Model Implementation Skills
  • Building or Developing Phase
  • Presenting and Testing Skills

    Course Includes:

  • 7+ hours on-demand video
  • 7+ articles
  • 20+ downloadable resources
  • Full access
  • Access on mobile and TV
  • Certificate of completion


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Helping professionals thrive, not just survive

Learning — Blended to Perfection

Learning — Blended to Perfection

Learning — Blended to Perfection

Course Inquiry


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  • Lifetime access to high-quality self-paced eLearning content curated by industry experts
  • 4 hands-on projects to perfect the skills learnt
  • 2 simulation test papers for self-assessment
  • 24x7 learner assistance and support


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  • Everything in Self-Paced Learning, plus
  • 90 days of flexible access to online classes
  • Live, online classroom training by top instructors and practitioners
  • 24x7 learner assistance and support


  • Blended learning delivery model (self-paced e-learning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support
  • 24x7 learner assistance and support

Course Curriculum


The Digital Strategy for Brand Marketing course is ideal for professionals in any organizational role who wish to learn the fundamentals of brand marketing and pursue a career in this booming field.? This course is ideal for Business graduates, Marketing Professionals, Middle management professionals, Marketing Managers, Digital Marketing Professionals.


There are no prerequisites to take this Brand Marketing course. Anyone with an interest in the marketing domain can take this course.

Course Content

Lesson 01 Course Introduction
1.1 Course Introduction
Lesson 02 Brand Marketing in the Digital Era
2.1 Brand Marketing in the Digital Era
2.2 Branding and Marketing
2.3 Marketing- Then and Now
2.4 What Differentiates Marketing from Branding
2.5 Case Study: Nike
2.6 Roles and Responsibilities of the Modern Brand Manager
2.7 Career Prospects for brand marketing
2.8 Key Takeaways
Knowledge Check
Lesson 03 Brand Strategy
3.1 Brand Strategy
3.2 Brand Values
3.3 Brand Vision
3.4 Brand Mission
3.5 Brand Objectives
3.6 Brand Promise
3.7 Brand- As a Product or an Asset
3.8 How Digital Is Revolutionizing Branding
3.9 Transformation Imperatives
3.10 Digital Transformation Roadmap
3.11 How to Build a Brand from Scratch
3.12 Research Your Target Audience
3.13 Identify Your Core Values
3.14 Choose Your Business Name
3.15 Define Your Branding Attributes
3.16 Write a Slogan That Aligns with Your Mission
3.17 Design Your Logo
3.18 Apply and Evolve Your Branding
3.19 Branding KPIs
3.20 Brands within a Brand
3.21 Types of Multi-Brand Strategies
3.22 Geographies
3.23 Key Takeaways
Knowledge Check
Lesson 04 The Digital Consumer and CBBE
4.1 Digital Consumer and Customer-Based Brand Equity
4.2 Customer-Based Brand Equity Model (CBBE)
4.3 Step One: Brand Salience
4.4 Step Two: Performance and Imagery
4.5 Step Three: Judgement and Feelings
4.6 Step Four - Resonance
4.7 Consumer Journey vs. Brand Loyalty
4.8 Nurturing Brand Value Proposition
4.9 Merging and Morphing Channels
4.10 Uncovering Audience Attributes through Data Signals
4.11 Types of Data Signals
4.12 Brand Signals
4.13 Why Brands Fail
4.14 Key Takeaways
Knowledge Check
Lesson 05 Nurturing the Brand
5.1 Nurturing the Brand
5.2 Developing Brand Guidelines
5.3 Finding Inspiration
5.4 Brand Story
5.5 Developing Logos
5.6 Choosing the Right Color
5.7 Right Typography
5.8 Choosing the Right Imagery
5.9 Adding Specific Sections
5.10 Different Types of Campaigns: Acquisition
5.11 Different Types of Campaigns: Monetization
5.12 Different Types of Campaigns: Engagement
5.13 Digital Marketing Trifecta
5.14 Owned Media
5.15 Paid Media
5.16 Earned Media
5.17 Demystifying Medium, Channel, and Platform
5.18 Campaign Planning
5.19 Barriers to Brand Development
5.20 Key Takeaways
Knowledge Check
Lesson 06 Channels
6.1 Channels
6.2 Social Media
6.3 Facebook
6.4 Facebook Pages
6.5 Facebook Groups
6.6 Facebook Messenger
6.7 Facebook Live
6.8 Facebook Ads
6.9 Instagram
6.10 Snapchat
6.11 Twitter
6.12 Pinterest
6.13 Online Videos
6.14 YouTube Channel and Advertising
6.15 Digital Drivers: Search
6.16 Display Ads
6.17 Retargeting
6.18 Influencer Marketing
6.19 Who Is an Influencer?
6.20 Personalization at Scale
6.21 Key Takeaways
Knowledge Check
Lesson 07 Brand Analytics and Insights
7.1 Brand Analytics and Insights
7.2 Why Is Measurement Essential ?
7.3 Facebook Performance
7.4 Video Benchmark
7.5 Key Performance Indicators
7.6 Metrics or Key Performance Indicators
7.7 What are the Best Metrics to use as Key Performance Indicators
7.8 Critical to Quality
7.9 Communicating Insights: Paid Advertising and Social Media Dashboard
7.10 Communicating Insights: Simple Website and E-commerce Dashboard
7.11 Brand Lift
7.12 In-Market Testing Example: Video Campaign
7.13 Case Study: Vodafone Brand Lift on Youtube
7.14 Key Takeaways
Knowledge Check
Lesson 08 Managing Agency Relationships
8.1 Managing Agency Relationships
8.2 Brand Strategy vs Brand Execution
8.3 Marketing Consultancies
8.4 What to Ask Your Agency
8.5 Key Takeaways
Knowledge Check
Lesson 09 Brand Management
9.1 Brand Management
9.2 Tools to Manage Brands
9.3 Brand Monitoring Solutions
9.4 Case Study: Airlines
9.5 Brand Crisis Management
9.6 Case Study: United Airlines
9.7 Key Takeaways
Knowledge Check
Lesson 10 Brand Marketing Course Highlights
10.01 Course Highlights

Course Training Session FAQ'S

IT Nuggets Online is a progressive IT company engaged in creating eye-grabbing computer-based content in English, for the benefit of students. we offer learning process that blends texts, visuals, animation, video clips, and sound to give a complete learning experience to students.
Everyone Take an Online Classes in Your Flexible Times.
Yes, You Can Enroll More Than Courses.
After Meeting the Certification Criteria Explained By Instructor which will be contain some quiz and hands on exercise then definitely you will get certification.