Search Engine Optimization (SEO) Training Course

SEO Course Overview

SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.

What you'll learn

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  • Learn Research
  • Collect Usefull Data
  • Requirement Analysis Phase
  • Market competent Skills
  • Problem Solving Skills
  • Model Implementation Skills
  • Building or Developing Phase
  • Presenting and Testing Skills
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    course includes:

  • 7+ hours on-demand video
  • 7+ articles
  • 20+ downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion

Benefits

Whether you work for a small company, a large corporate or from home, a computer will be one of the first pieces of office equipment you’re going to need. And they comes in different forms, such as laptops and desktops. Computer skills are a valuable addition to any employee’s personal portfolio. Upskilling and polishing your computer literacy can greatly increase your desirability to employers. This is the perfect opportunity to take on roles you might not have previously considered. As an employer, motivating your employees to become computer literate will increase productivity and also stave off problems that can cost time and significant amounts of money. Many companies have started to depend upon computerised technology to get work done. Which is why computer skills have become increasingly important. Having the necessary and basic computer course knowledge will put you a step ahead of others. You’ll have a big advantage over those who aren’t computer literate. It’s for this specific reason that many schools and tertiary institutions encourage students to complete basic computer studies. Here are three reasons why being computer literate is beneficial in the workplace.

Helping professionals thrive, not just survive

Learning — Blended to Perfection

Learning — Blended to Perfection

Learning — Blended to Perfection

Course Inquiry

Designation

Annual Salary

Hiring Companies

Training Options

SELF-PACED LEARNING

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  • Lifetime access to high-quality self-paced eLearning content curated by industry experts
  • 4 hands-on projects to perfect the skills learnt
  • 2 simulation test papers for self-assessment
  • 24x7 learner assistance and support

BLENDED LEARNING

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  • Everything in Self-Paced Learning, plus
  • 90 days of flexible access to online classes
  • Live, online classroom training by top instructors and practitioners
  • 24x7 learner assistance and support
Classes starting from:-
  • Go With: Weekend Class
  • Go With: Weekend Class

CORPORATE TRAINING

  • Blended learning delivery model (self-paced e-learning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support
  • 24x7 learner assistance and support

SEO Course Curriculum

Eligibility

SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly: Marketing Managers, Digital Marketing Professionals, Content Writers, Marketing and Sales Professionals, Management, Engineering, Business, and Communications graduates, Entrepreneurs and business owners.

Pre-requisites

Course Content

Course Introduction
Course Introduction
Lesson 1 SEO Introduction
SEO Introduction
Importance of SEO
What Is SEO?
Search Ecosystem Components
Search Ecosystem Components: Incentives
What Drives Search Ecosystem?
SEO and Social Media
SEO: Pros and Cons
Avoid Outdated Techniques
SEO Career in Organizations
Enterprise SEO
Small-Medium Business SEO
SEOs in Agencies
Individual SEO
Opportunities and Skill
Key Takeaways
Knowledge Check
Lesson 2 How Search Engines Work
How Search Engines Work
Major Search Engines
Minor Search Engines: Search
International Search Engines: Yandex
International Search Engines: Baidu
International Search Engines: Naver
International Search Engines: Qwant
Search Engine Mechanism
Search Engine Crawling
Search Engine Crawling: Robots.txt
Sitemaps
Storing
Processing and Indexing
Ranking
Key Takeaways
Knowledge Check
Lesson 3 Types of SEO
Types of SEO
SEO Hats
White Hat SEO
Black Hat SEO
Gray Hat SEO
SEO Mistakes
SEO Best Practices: No Hidden Content
SEO Best Practices: Optimized Snippet
SEO Best Practices: Prominent Heading
SEO Best Practices: Organized Hierarchy
SEO Best Practices: Practical Links
What is SEO Spam?
Falsifying Content
Falsifying Links
Falsifying Website Content
SEO Spam
The Periodic Table of SEO Success Factor
Key Takeaways
Knowledge Check
Lesson 4 Keyword Research and Competitive Intelligence
Importance of Keyword Research
User Intent
Not Provided
Performing Keyword Research
Demo: Keyword Research Tool (Wordtracker)
Keyword Research and Competitive Intelligence
Types of Queries
Short Tail Query: Pros and Cons
Long Tail Query: Advantages
Competitive Analysis Overview
Factors in Competitive Analysis
B2B vs. B2C
Key Takeaways
Knowledge Check
Lesson 5 On-Page Optimization
On-Page Optimization
Defining On-Page Optimization
On-Page Factors
Title Tags
Meta Description
Header Tags
URLs and URL Structure
Image Alt Text
Internal Links
Keyword Usage
Sitemaps
On-Page Don'ts
Keyword Stuffing
Hidden Text
Repetitive Anchor Text
Cloaking
Perfectly Optimized Page
SEO Factors
Top Ranking Factors
Key Takeaways
Knowledge Check
Lesson 6 Off-Page Optimization
Off-Page Optimization
What Is Off-Page Optimization
Signals of Popularity
Why Links?
Create Link-Worthy Content
Off-Site Engagement
Utilize Offline Relationships
Types of Links
Rel = ??ofollow??and Social Media
Link Building Don??s
Key Takeaways
Knowledge Check
Lesson 7 Duplicate Content
Duplicate Content
What Is Duplicate Content?
Common Instances
Fixing Duplicate Content
Key Takeaways
Knowledge Check
Lesson 8 Design and Architecture
Design and Architecture
Importance of Design
Design: Best Practices
Designing for Search Engines
Key Takeaways
Knowledge Check
Lesson 9 Local SEO
Local SEO
Local Searches
NAP
Directories
Top Local Search Signals - A
Top Local Search Signals - B
Key Takeaways
Knowledge Check
Lesson 10 Algorithm Updates and SEO Changes
Algorithm Updates and SEO Changes
Biggest SEO Misconception
What to Measure?
Constant Changes
Google Panda Update
Google Penguin Update
Google Humming Bird Update
RankBrain
Not Provided
SEO Is Still Powerful
Key Takeaways
Knowledge Check
Lesson 11 Integrating SEO with Other Disciplines
Integrating SEO with Other Disciplines
Integrating Marketing Channels
User Experience Across Channels
SEO and Content Marketing
SEO and Analytics
SEO and Mobile
SEO for Wordpress
Key Takeaways
Knowledge Check
Lesson 12 SEO Tools
SEO Tools
What Are SEO Tools?
SEO Tool Categories
DEMO: Raven SEO
Key Takeaways
Knowledge Check
Lesson 13 How to Build a Successful Career in SEO
How to Build a Successful Career in SEO
Top Dos and Don??s
Career Paths
Certifications
Key Takeaways
Search Engine Optimization Foundations Quiz
Search Engine Optimization Foundations Quiz.

Course Training Session FAQ'S

IT Nuggets Online is a progressive IT company engaged in creating eye-grabbing computer-based content in English, for the benefit of students. we offer learning process that blends texts, visuals, animation, video clips, and sound to give a complete learning experience to students.
Everyone Take an Online Classes in Your Flexible Times.
Yes, You Can Enroll More Than Courses.
After Meeting the Certification Criteria Explained By Instructor which will be contain some quiz and hands on exercise then definitely you will get certification.